The flower is the ultimate muse of perfumers, their heroine, their wildest dream come true in endless variations. Its singular beauty, fully contained in the intricate structure of a petal, the curve of a corolla, the play of colour nuances, the strong stance of the pistil, takes us to the coveted, dizzying heights of its rich and delicate fragrance. Memo Paris dedicates an entire collection to the flower and, like the pollen it contains, is swept up by the wind and a profusion of creative desires. Her majesty the rose, of course. Osmanthus, jasmine, tuberose and others are also goddesses of Memo Paris creations, imbuing the compositions with their solar enchantment and deep-rooted charm. The floral signatures of the collection are marked by the colour of the bottle: white for light and airy essences; black for fragrance families with a more sensual and enveloping character. 


Rainy Reverie

A small village within the big city. In this sought-after area of London, Notting Hill, beloved by Londoners and visitors from all over the world, lies a street with façades as colourful as a flowerbed where the rose reigns, like a basket of fruits crowned with a mandarin. Welcome to Portobello Road. It greets its first passers-by. The reflection of a soft sky in the windows of the antique shops signals the rain’s arrival, like an invited guest, greeted by the sound of the tarmac. Sightseeing in the rain. All weather, all eras, all senses come together here, for the pleasure of curious minds and artists. It’s market day, and the produce, the flowers still, add to the conviviality, the beauty, and the sense of sharing. A hint of the countryside blows through this place, endowed with a wandering soul, adorned with green leaves, myrtle, and clary sage. It’s always pleasant to stroll here, between the stalls, in a memory of vetiver, patchouli, in search of a vision, a gaze, an emotion.


That moment of brilliance that catches you after the rain, in the heart of a street full of life and shared moments. With its floral, zesty notes that recall the cheerful colors of its facades and flower market, Portobello Road offers a delicate interplay between the scents of nature, from rose to green leaves to clary sage, and the damp pavement, thanks to an original asphalt accord. Like a stroll through the city at its best.